Outdoor Media Award
"Giant Toothbrush campaign" for Pepsodent Lowe Indonesia
I was just found out that there is an international award for outdoor media only. It was held in Singapore and called Singapore Outdoor Advertising Award (SOAA). And in SOAA 2005, Lowe Indonesia become the best of show with their Giant Toothbrush Campaign for Pepsodent. Well, Congratulation!!
Menyusul artikel gw soal ambient media kemaren, barusan gw nemu artikel tentang Singapore Outdoor Advertising Award (SOAA). Oooohhhh... ternyata ada toh festival iklan yang khusus nampilin iklan-iklan outdoor media. Ada loh ternyata....
Dan hebatnya, (mungkin udah pada tau..) Lowe Indonesia jadi Best of Show di SOAA 2005 kemaren!! Yah, tahun 2005 mungkin bisa dibilang sebagai kebangkitan periklanan Indonesia di ajang internasional. Mulai dari Lowe di SOAA, Ogilvy & Mather yang jadi finalis di Cannes, Leo Burnett Kreasindo yang dapet perunggu di Clio, sampe Lowe dan Fortune yang dapet perunggu serta McCann Erickson yang dapet gold di New York Festival. Kongrats!!!
posted by damisidharta @ 12:48 PM
3 comments
3 Comments:
Hehe, jadi inget saat2 gw magang di LOWE dulu... outdoor media ini yg bikin tim-nya Kirsten, dan gw jg terkagum2 nih ngeliat ini. Ini kan ditaronya di pasaraya grande.. tp cuman ditaro bentar deh kalo gak salah...
Yak, ini dia saksi mata dibuatnya ambient media giant toothbrush di Lowe....
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